sota.Platforms
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The revenue generating platform

Keep your customers' attention
when they're not at your venue

Sota Platforms keeps them engaged all year round and turns that attention into sales. Memberships, sales promotions and instant wins, built and run for you, certified end to end.

Talk to us See how it works
The Sota team accepting Best Use of Digital Technology at the 2026 Asia Pacific Loyalty Awards Asia Pacific Loyalty Awards, 2026
Award-winning platform

Winner, Best Use of Digital Technology.

Asia Pacific Loyalty Awards 2026

Recognised on the same stage as Woolworths, Myer, Telstra Plus and Flybuys.

More sales from the customers you have. And the ones you don't, yet.

Sota gives your customers reasons to keep buying: entries earned with every purchase, prizes to win, status that climbs, a membership they belong to. The same engines win new customers, because a major prize is the reason someone buys for the first time. Ads and discounts buy one transaction at a time. Sota keeps customers engaged 24/7, all year long, and engaged customers spend more. It is a revenue generating platform, not a marketing tool.

Three revenue engines

Every engine opens a revenue channel.

Most engagement tools optimise existing revenue by single digits. Sota's engines open channels you didn't have.

A prize-grade performance car at dusk 01 Prize-grade promotions

Sales Promotions

Your customers

Enter major prize promotions tied to your products, with every purchase earning entries.

Your business

Acquisition at scale and sales velocity through every campaign window.

Revenue channel
Confetti falling over a celebrating crowd 02 Win moments at scale

Instant Win

Your customers

Play, win and come back for more. Every purchase can carry a chance to win instantly.

Your business

Always-on conversion and repeat purchase, with prize pools and margin you control.

Revenue channel
A group of friends together at an event 03 Belonging, built in

Membership

Your customers

Join, progress and belong, with status that compounds until your brand is part of who they are.

Your business

Recurring memberships and subscriptions. A revenue channel most brands have never had.

Recurring revenue
One platform underneath.

Every engine runs on the same member account, the same identity, the same compliance engine.

Subscriptions Gamification Live Draws Events Loyalty, Points & Rewards Referrals, Tiers & Tenure Commerce

Explore the full platform

The platform

One platform. Every side of the program.

Everything your customers take part in, everything your team runs, and the record your risk team can stand behind. One platform underneath all of it.

Promotions, instant wins, live draws, events, challenges, referrals, subscriptions, status and rewards. Everything your customers can take part in. One place.

The operator view

See what Sota Platforms does to your business.

Campaign reports stop at opens and clicks. The Sota dashboard shows the numbers that matter: who's in the draw, what they're spending, and the revenue your members generate month after month.

  • Promotion performance, the full picture: reach, members in the draw, entries per day, entry to purchase
  • Real revenue uplift: order value, repeat purchase and sales velocity for participants
  • Recurring member revenue: memberships and subscriptions tracked as the channel they are
Built with full compliance

Every draw, recorded and defensible.

Every draw runs on a certified random number generator and writes a record you can stand behind: which system drew it, when, who won, and who verified it. If a claim is ever questioned, the record answers it.

  • Certified RNG, server side, sole source of truth
  • Auditable records and winner verification
  • Permits and jurisdiction handling built in
The difference

A widget captures an email. Sota is infrastructure.

A widget

What most platforms call engagement

  • × A front-end animation with a discount behind it
  • × Everyone wins the same coupon code
  • × Ends in a mailing list
  • × A moment of novelty, then nothing to come back to
  • × Does one thing, and only that thing
Infrastructure

What Sota is

  • Certified draws with real, managed prize pools, compliant in every jurisdiction
  • Memberships, promotions, instant wins, events and rewards on one member identity
  • Entries, plays and wins that become revenue events
  • A team that works with you and builds what your brand needs on top of it

A widget is what it is. On our infrastructure, we build whatever your brand needs.

Full service, end to end

We build it, run it, and stand behind the compliance.

Bring your brand and your customers. We do the rest: strategy, build, compliance, platform, and the ongoing tuning. Most programs go live inside weeks.

Strategy and design

We design the program around your brand and what you need it to do commercially, then work out the mechanics that actually bring your customers back.

Program architecture and modelling

Build and launch

We build the whole thing on our platform, the member side and the admin side, and take it live. There is no integration project on your side.

Live in weeks, not quarters

Compliance and certification

Certified RNG, trade promotion permits, auditable records, winner verification, and an independent scrutineer arranged for every draw. Handled across jurisdictions, in Australia and globally.

The part most platforms leave to you

Run and optimise

Your team runs the day to day. We keep the platform, the data and the reporting behind it, and work with you to lift participation over time.

Ongoing optimisation, not set and forget
See how we work, from first conversation to live
Proof, not projections

Proven on 600,000 members before it was offered to anyone.

Motor Culture Australia turned participation into a business. Sota is the platform it runs on, and every engine on this page powers it today, at full scale.

600,000+
members participating
~90%
repeat customers
$100M+
revenue attributed to promotional draws
$40M+
in prizes awarded and verified
1,000+
verified winners since 2020
1
Best Use of Digital Technology, 2026 Asia Pacific Loyalty Awards
Motor Culture Australia runs on Sota. Built and run by the same engineers who will build yours.

Let's build the participation layer for your brand.

Start with a strategic consultation. You get a complete, build-ready participation plan for your brand, and what it should be worth. Yours to keep.

Live in days No integration You own the data Certified draw
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