The platform

Turn buyers into customers who keep coming back.

Every engine your brand needs in one place: sales promotions, instant wins, memberships, loyalty, events, live draws and commerce.

The difference

What changes when customers start participating.

Communication alone

Reach without retention

  • × Customers receive messages, then go quiet
  • × Transactions don't build long-term relationships
  • × Every campaign starts from scratch
  • × Engagement decays after every sale
  • × Customer return depends on paid retargeting
With Sota

Participation that compounds

  • Entries building with every purchase
  • Status climbing toward the next tier
  • Rewards unlocking, wins landing
  • Every campaign builds on the last
  • Members returning unprompted
The engines

Three flagship engines, in depth.

01 · Acquisition and sales velocity

Sales Promotions

Drive purchase volume without cutting price. Customers earn entries through the actions you want, so you protect margin while every campaign window lifts sales.

  • Multi-jurisdiction permits, mapped and managed with you
  • Certified RNG, with an independent scrutineer arranged for every draw
  • Audit-ready documentation for every campaign
  • Entries earned through purchase or action, never sold
02 · Always-on conversion

Instant Win

Play, win, come back for more. Every purchase can carry a chance to win instantly, with prize pools and margin you control.

  • Predetermined prize pool architecture
  • Scratch, reveal and lucky dip modes
  • Per-prize odds disclosure tools
  • Built-in fraud detection
03 · Recurring revenue

Membership

Join, progress and belong. Status compounds until your brand is part of who your customers are, and membership becomes a revenue line of its own.

  • Multi-tier, fully configurable membership
  • Per-tier entitlements and benefits
  • Lifecycle automation, onboarding to renewal
  • Member dashboards on your domain
Running across the whole platform

Woven through every engine.

Gamification

Leaderboards, badges and challenges, woven through every engine.

Loyalty, Points & Rewards

The participation currency. Earned and redeemed across everything.

Live Draws

Certified electronic draws run in public, fully auditable.

Events

Tickets, registration and attendance, tied to membership.

Subscriptions

Recurring billing, dunning and retention flows.

Referrals, Tiers & Tenure

Rewards for duration and advocacy, not just transactions.

Commerce

Accounts and secure checkout with Apple Pay and Google Pay.

And more

Whatever else your brand needs, built on the same platform.

For your members

Your members see everything.

A unified member dashboard on your domain. Their membership status, their points, their entries, their tier progress, their upcoming events. Every reason to come back, in one place.

  • Real-time participation tracking: members see every entry, point balance and tier move as it happens
  • Unified member identity: one account across every engine
  • White-label, on your domain: your customers never see Sota, they see you
For your team

One console across every engine.

Set up promotions, memberships, loyalty rules, events and gamification from one interface, and watch what they do to revenue in real time.

  • Cross-engine campaign builder
  • Live analytics: revenue, participation, order value and engagement across every engine
  • Cohort analysis and conversion metrics your team can act on immediately
Enterprise grade

Built for the way enterprise runs.

Enterprise infrastructure

Edge-scaled architecture built to handle peak participation loads. Dedicated per-brand hosting with full failover. Tokenised PII security throughout.

Regulatory compliance

Multi-jurisdiction permits mapped and managed with you, certified RNG, audit-ready documentation, and an independent scrutineer arranged for every draw.

Your brand, your data

White-label deployment on your domain. Dedicated infrastructure per brand. Full data sovereignty with export and integration APIs.

Real-time analytics

Live participation dashboards with cohort analysis, conversion metrics and ROI insight across every engine.

Unified customer identity

One member record across every engine. Membership status, points, entries and event tickets, connected to a single identity.

Stack integration

Sits above your communication layer (Salesforce, Klaviyo, Marketo) and commerce layer (Shopify Plus, SAP, Adobe Commerce). APIs and webhooks for everything else.

Working together

A partnership, not just a platform.

Every engagement pairs the platform with strategy, and our engineering team integrates it into the stack you already run.

See how we work together

Let's build the participation layer for your brand.

Start with a strategic consultation. You get a complete, build-ready participation plan for your brand, and what it should be worth. Yours to keep.